In 2011, 43-year old Snoop Dogg, real name
Calvin Broadus Jr signed a three-year deal to be
the face of Blast, a fruit-flavoured drink that
was part of Pabst's Colt 45 malt beer range.
Under the terms of the agreement he was paid
around $250,000 and further instalments of
$20,000 for every tenth mention of the brand
on social media, at concerts or during TV
appearances.
But he believed his contract also entitles him to
a portion of the sale price should Pabst sell the
business before January 2016, as well as
royalties on each case of Blast that was sold.
Consequently he is seeking 10 per cent of the
net sales price paid to Pabst for its Colt 45 malt
beer line, which was included in last year's sale
to beer entrepreneur Eugene Kashper and an
investment firm, so he is suing American beer
company Pabst, claiming he is owed money
from its sale last year.
Pabst wrote in a statement that it had not been
contacted by Snoop Dogg or his representatives
about the proceeds and cited the company's new
management.
'We are investigating the matter and would be
happy to talk to Snoop or his representatives to
try to get to the bottom of this,' the statement
said.
The lawsuit states Pabst told the rapper that the
sale didn't trigger the clause entitling him to
sale proceeds.
The deal to sell Pabst to Kashper and San
Francisco-based TSG Consumer Partners LLC
was finalized in November.
No purchase price was announced, but the
lawsuit filed by the rapper's attorney, Alex
Weingarten, states Pabst was reportedly sold for
$700 million. It is unclear how much of the sale
price was for the Colt 45 line of beers.
Culled from Daily mail.
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